Communications & PR Wizard
Engineer.ai (previously known as SD2Labs/SD Squared) is doing to Outsourcing what Henry Ford did to Car Manufacturing; streamline, automate & reduce end customer cost.
We’re the World’s First Human-Assisted AI Engineering Team that builds & operates technology projects: from a new app to managing your cloud spend. AI automates everything possible and a deep-network of human teams takes care of everything else.
Position Overview - In the first 6 months you will be responsible for:
Brand & Key Messaging: Understanding the business and work to create a comprehensive Brand / Key Messaging Framework so that internally and through all external stakeholders the explanation of the Company is consistent.
Planning and Preparation: Understanding the business and nuances, creating a 6-month plan for the media and influencer outreach to reinforce the brand, and creating a media list, specifically tailored for the brand.
- Thought out plan for starting from zero.
- Connecting a multi brand multi company vision.
Storytelling: Working with the executive and marketing teams to develop compelling story ideas and pitches that can be shared with the media. We are looking for 3-4 pieces of quality coverage every month besides press release dissemination and managing press conferences and briefings, if any.
Coverage: We are currently launching many revolutionary products that will bring disruptive changes to software development and cloud computing. We will be launching newer versions and more new products over the next six months. We hope to count on our PR expert to be able to quickly break the launches to media, bloggers, influencers and analysts.
Relationship Management: Managing and engaging with our media and digital stakeholders to ensure they are excited about our activities all the time. Includes and not limited to setting up meetings with visiting team. Strong media relations with key Tech B2B and B2C media and leveraging relationships to develop and build a favorable perception of the Engineer.ai Platform/Brand. To understand the business ecosystem and to develop storylines and story pitches and pitch and generate compelling articles on media which reaches out to relevant stakeholders.
Multi Discipline Launched B2B, B2C, B2H: Engineer.ai targets businesses as well as Consumers as we believe all the brands have something common in their targeting endeavours; they are all trying to appeal to humans first.
Measuring Success: Demonstrating value at the end of 6-months based on key performance indicators (KPIs) digital analytics and media intelligence tools such as number of clippings, Web Traffic, Media Impressions, Social Media Mentions, Content Quality, and PR ROI.
Social Media - Strong understanding of the social media ecosystem, trends and working with the content team to build engaging content and drive story telling through relevant channels / platforms to manage engagement of relevant stakeholders using Paid, Earned, Owned and Shared strategies.
The successful candidate has comprehensive understanding of traditional and new media, is adept at the art of storytelling, and has strong relationships with the key influencers and media professionals. The person will be Engineer.ai’s go-to contact for any press inquiries and will work closely with the management team and various other stakeholders to consistently elevate the company’s brand image and reputation in the media. The role collaborates with senior executives to promote the company’s thought leadership, corporate news, products, services, opinions, and various other milestones to the media and other influencer groups.
Skills & Qualifications
- 4+ years of agency or in-house experience in media and influencer relations, ideally for technology and tech-platform firms
- Experience managing high-profile events, press conferences and briefings, and media interactions
- Ease of working with senior executives and managing individuals’ media profiles
- Ability to simplify technical content into marketable stories and pitches
- Attention to detail while juggling between various competing priorities and tasks.
- Reliable traditional and broadcast media relations that can be leveraged to secure media placements and coverage
- Exceptional communication and networking skills
Our culture is a cross between serious business and quirky startup; as we’ve grown from $0.5m to $22m in less than 4 years.
We want team players, who roll up their sleeves, are open to being challenged and also understand the importance of respect, integrity and can that balance that with irreverence, cheekiness and a brand that aspires to do away with the taboo of being a “boring” software company.
Most importantly, any role in Engineer.ai is like joining our family. You will be joining the marketing team that reports to the Chief Executive Officer. In this high-visibility role, you will work with cross-functional teams and departments to assist in the organic growth of the company. You will be an important catalyst in our brand building process and custodian of the company’s perception and reputation.
Great work environment
Opportunity to learn
World Class team
Competitive compensation and good perks
Health Benefits Included